Tell us what you want to achieve and we'll build it to a consistent standard. Pick your outcomes and the form asks only what's relevant.
Brief incomplete
1 About your campaign
This is how your brief is filed with Direct IT, so make it recognisable: solution, audience and quarter.
Product / solution area*
Objective & success measure
KPIs you'll measure this on*
Timing
Allow at least 2 weeks from an agreed brief to launch for targeting sign-off, SOW, PO and setup.
2 What outcomes do you want? tick all that apply
3 Who should we target?
Geographies*
Industries*None selected
Tick a category for all of it, or expand to pick sub-industries.
Company size
Personas / functions*None selected
Manager+ by default. Tell us below if you need a higher floor.
Target accounts*
No problem. We'll assess our reach against your targeting criteria and confirm the achievable volume before we build.
4 Exclusions
Standard exclusions
Attach exclusion / suppression lists
Up to 5 files, 10MB each. They're sent securely with your brief when you hit Submit. Or share a link instead:
If an account is on both your TAL and an exclusion list
Tick at least one outcome in section 2 and the questions for it will appear here.
6 Content & questions
Content syndication assets
White papers, reports, eBooks or guides. More can follow; we need at least 3 to start testing.
Calling: what our team needs
Profiling questions
Question library
Pick a set, mix and match, or write your own. Everything drops into Q1 to Q3 below and can be edited.
7 Volumes & budget
We'll confirm pricing and achievable volumes in our proposal.
✓ Brief readiness
▸ Submit your brief
Sends the brief and any attached exclusion files straight to the Direct IT team. You'll get a reference number, and we'll come back to you to confirm the detail.
▸ Request as text for the email body
Direct IT campaign request. We build to a consistent standard and confirm deliverability before launch.