Tell us what you want to achieve and we'll build it to a consistent standard. Pick your outcomes and the form asks only what's relevant.
Brief incomplete
1 About your campaign
Are you a technology vendor or a partner / reseller?*
This is how your brief is filed with Direct IT, so make it recognisable: solution, audience and quarter.
Product / solution area*
Technology / solution area*None selected
Expand an area to pick the specific solutions this campaign covers. We use this to recommend the audience, content and profiling questions.
Objective & success measure
KPIs you'll measure this on*
Timing
Allow at least 2 weeks from an agreed brief to launch for targeting sign-off, SOW, PO and setup.
2 What outcomes do you want? tick all that apply
3 Who should we target?
Tick or type a product / solution area in section 1 and we'll recommend the personas, job titles and seniority to target.
Geographies*
Industries*None selected
Tick a category for all of it, or expand to pick sub-industries.
Company size
Personas / functions*None selected
Not sure? Use the recommended audience above, then adjust.
Seniority*
Manager and above is our recommended minimum. Adding team leads and senior specialists widens the audience so volumes are easier to hit.
Target accounts*
Attach your target account list*
No problem. We'll assess our reach against your targeting criteria and confirm the achievable volume before we build.
4 Exclusions
Standard exclusions
Attach your exclusion / suppression lists
If an account is on both your TAL and an exclusion list
Tick at least one outcome in section 2 and the questions for it will appear here.
6 Content & questions
Content syndication assets
Attach your assets*
White papers, reports, eBooks, guides, infographics or videos. We need at least 3 to start testing, ideally 3 to 5. For large videos, share a link.
Calling: what our team needs
Attach your offer and supporting collateral*
Key messages
Profiling questions
Question library
Pick a set, mix and match, or write your own. Everything drops into Q1 to Q3 below and can be edited. The strongest questions describe the situation (maturity, challenges, confidence, outcomes) rather than timelines or contract dates.
7 Volumes & budget
We'll confirm pricing and achievable volumes in our proposal.
✓ Brief readiness
▸ Submit your brief
Sends the brief and any attached exclusion files straight to the Direct IT team. You'll get a reference number, and we'll come back to you to confirm the detail.
▸ Request as text for the email body
Direct IT campaign request. We build to a consistent standard and confirm deliverability before launch.